RUX is a local bike store for the family. From the store name to the design of the interiors, we created an identity that would communicate the joy of adventure.
RUX stands for Riders' Unique eXperience, a name that describes the exhilaration felt by someone riding a bicycle for the first time- an experience comparable to none.
The logomark represents a crossroad where riders can see new people and places. We came up with illustrations of different destinations, inviting everyone to "start their own journey."
JS Philippines
Brand Name, Brand Identity, Visual Style, Corporate Stationery, Signage, Labels, Design & Art Direction, Illustrations